- 94% of attendees were either somewhat or very satis fied with the Auto Show.
- 87% of attendees would recommend the Auto Show to others.
- 67% of attendees felt their experience would in fluence future purchasing decisions.
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Most important factor for purchase
Fuel Economy..............................35%
Price Point...................................29%
Eco / Green Focus........................2%
Consumer Ratings....................26%
Special Incentives.......................8%
Plan to purchase next car
In 12 mo. .....................................57%
In 13+ mo. ...................................43%
Age
18-25 ...........................................11%
26-35 ...........................................14%
36-45 ...........................................16%
46-55 ...........................................23%
56+ ...............................................37%
Gender
Male .............................................61%
Female ........................................39%
Marital Status
Married .......................................67%
Single ..........................................33%
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Education
High School or less .....................18%
Some College ................................25%
College Graduate .........................35%
Post College Degree ...................22%
Annual Household Income
$30,000 - $44,999 ........................25%
$45,000 - $59,999 ........................15%
$60,000 - $74,999 ........................15%
$75,000 - $89,999.........................20%
$90,000 & over .............................24%
Employment
Full Time .........................................63%
Part Time .........................................9%
Retired / Unemployed .................28%
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