Featuring manufacturers and auto dealers displaying brand new makes and models under one roof, the 26th annual News Sentinel Auto Show is East Tennessee’s favorite automotive attraction. The Auto Show provides the exclusive and exciting opportunity to see the latest cars, trucks and SUV’s – with zero sales pressure!
AUTO SHOW FEATURES FOR 2014:
Prizes: Auto Show attendees can walk away a winner! We’ll be awarding auto-related door prizes and gadgets on the hour, every hour at the Auto Show! Door prizes include iPod Nanos, iPod Touches; Garmin GPS Receivers, and a flat screen TV!
Grand Prize: More information coming soon.
AUTO SHOW EXHIBITOR BENEFITS:
Take advantage of our dynamic, vigorous marketing campaign that ensures a successful show for our exhibitors and manufacturers. You can expect results with a $350,000 marketing plan, executed through the following multi-media tool:
- Print Advertising in the Knoxville News Sentinel.
- Auto Show Special Section inserted into the News Sentinel and distributed at the event.
- Editorial Coverage featured in the Knoxville News Sentinel.
- Print Advertising with our KNS Media Group partners.
- Online: Run of site, multi-size online ads promoting the event.
- Outdoor: 2,500 mini-billboards in News Sentinel racks for the two weeks leading up to the event.
- Television: Dedicated commercials on broadcast and cable stations the two weeks leading up to the event.
- Radio: Dedicated spots on local area radio stations the two weeks leading up to the event.
- Social Media: Advertising and promotion on
- Facebook, Twitter and E-blasts.